There's gonna be popsicles?
Previously
Dec' 2023 - Jul' 2024
Design Lead
Schbang, New Delhi
Fostered the growth of 8 National Brands while also managing a team of senior and junior graphic visualizers.
​
Crafted Visual Tonalities for online campaigns promoting a variety of goods in the FMCG, electronics, energy drink, and security and surveillance industries.
​
Active, hands-on usage of AI tools that aided in the co-creation of Key Visuals; whilst simultaneously expediting the deliverables for the Design team.
​
Created a culture that was shared by all teams, exposing and refining an aesthetic sense that is in line with current worldwide trends, thus establishing a holistic design approach.
2018 - Apr' 2023
Graphic Design Lead
Ek Potlee Ret Ki (Kaani Nilam in Tamil)
Young People for Politics
Wright Intended
Responsible for the end-to-end creation of visual material including, but not limited to, merchandise, workshop modules, events and social media comms, flyers, identity design, reports & presentations.
​
Creation of design, photo and video comms material for the District of Ramanathapuram in its various initiatives such as Green Ramnad, Ramanathapuram 5th Annual Book Fair and House System in #NammaRamnad Government Schools.
​
Creation of IEC materials and various workshops for the Commissionerate for Welfare of the Differently Abled, TN.
​
Leading a design internship over a span of 3 months, which produced multiple campaigns across various socio-cultural-political issues, design of a non-partisan youth-led manifesto for the Tamil Nadu Assembly Elections in 2021, and multiple election desks.
2018 - 2019
Documentary Photographer
Ek Potlee Ret Ki (Kaani Nilam in Tamil)
Travelled along the coast of Tamil Nadu and documented the lives and livelihood of the Tamil fisherfolk as a part of Kadalaadu Kaadai which is Tamil for Chapters from the dancing sea - collective's work with the Neidal community.
Oversaw the printing of documentation photographs and coordinated a public photo exhibition from December 2018 to January 2019 at Chetpet Ecopark, Chennai.
2017 - 2018
Creative Associate
Happy Labs (Brand Consultancy)
​Headed the revamping of the Officer's Handbook of Etiquettes commissioned by The Indian Naval Academy (INA), Ezhimala. Responsible for researching, planning, shooting and supervising design
Multiple Roles at MAD
2013 - 2018
Make A Difference (NGO)
2017-18: Mentored 20 volunteers under the educational support programme who were teachers at a shelter home. I managed to build a vibrant, empathetic and well bonded team + deployed a robust teaching plan which combined the skills of all the volunteers to attain best lesson plans every week.
​
2015-16: Public Relations Fellow for the city of Coimbatore | led a team of photographers, designers and content writers to execute multiple campaigns (both online and offline), fundraising events and keep a volunteer base of roughly about 190 informed and excited!
Education
With a formal education in Visual Communication + a Public Relations elective, currently exploring: a mix of different elements inside graphic design, social media & 3D modeling; questioning: rules of visual design and social engagement.
Interests
Constantly on the lookout for new Type, aesthetics & tools. I wake up and go to sleep with Instagram. Big on Indie artists and visual storytellers. Missing Thunderclap all day, every day. Love people who are creators and disruptors.
Work Culture
Will thrive with an open team of creative folks. Heart set on campaigns & the mind respects the processes. With a little trust and a little risk, wading into the unknown could possibly chart courses of exploring new ideas of engagement and memorabilia quotient